In the scheme of things, social media marketing is a brand new concept in business. It is dynamic, constantly evolving in model, function and user behaviour.
Pantone has released its pick for 2018 Colour of the Year: the blue-based purple of Ultra Violet. So what does this mean for graphic design over the next 12 months?
We held a Twitter poll in which 42% of respondents said content is the scariest thing about social media marketing. We, Round Creative, have arrived to act as your highly-trained digital bodyguard and protect you from the perils and precarities of curating digital content!
We are approaching that time of year where every content creator, agency and marketing “guru” is publishing their projections for 2018’s social media trends.
Content is the cornerstone of modern digital marketing. This is a good thing. It means marketing campaigns carry substance and value; they’re able to benefit their respective audiences indiscriminately and open warm engagement with them and your brand before ever having made contact.
Your brand is the face, voice, and personality of your business. It doesn’t matter what you’re selling or who you’re selling to. A strong brand is essential to a successful business in today’s technological and sociological climate.
It’s hard to start a digital marketing campaign when there’s not much to go on. It’s hard to know what is going to help or if you’re going to just be shouting out into a void of inactive followers.
It’s that time of year again; the cold closes in, children can’t contain their excitement and the insatiable beast which is marketing only gets hungrier!