Social Media Trends Predictions: Part 1

Social Media Trends Crystal Ball

We are approaching that time of year where every content creator, agency and marketing ‘guru’ is publishing their projections for 2018’s social media trends. Filmora have put together a simple infographic, with predictions based on usage data from all social media sites. This gives us digital marketers an idea of where social media could be heading over the next year. So we thought we’d explain exactly what these social media trends predictions could mean for your small business. So we’ve split up the infographic to take a proper look.

First up – Video

Video has been on a steady rise for a while now and according to Entrepreneur magazine, it’ll make up 80% of online content by 2019. Filmora predict that 90% of content shared by users on social media sites will be video; would creating a video marketing campaign be useful to you? An educational/brand video on your product/services could be a lot more digestible than a blog post or about section, seeing as 95% of the messages in a video are retained, compared to only 10% with text.

Live Streaming

Live streaming is a tricky one, you have to be super confident in your content to live stream as a small business. If done right, it could be advantageous to getting people interested in your launch or event. Worst case scenario, you could be speaking to nobody. Consider a timeline before going ahead with a live stream, what will be talked about or shown at what point, who are you aiming it at? Live streaming is a lot more personable and allows a unique way to interact with your audience.

Ephemeral… What?

Instagram and Snapchat stories are 24-hour, high engagement posts. Your first Instagram story sends out a notification to let your followers know you’ve posted it. This can almost guarantee that your customers and target audience will see it. This is a good way to show off something important to your business like a launch or an event.

Augmented Reality

Augmented reality has become much more popular but is it something that’s obtainable for small business? Whilst the cost of creating augmented reality marketing assets is going down, would the reward be worth the money? AR is being used as a marketing tool a lot more frequently in recent times. Notably, IKEA uses AR in an app to show customers what their chosen furniture could look like in their homes prior to buying. This addresses the barrier to purchase experienced by potential buyers of not know exactly how the item will work in their intended room. However, this would have been costly. Could 2018 bring cost-effective, innovative AR suitable for small business?


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Jake Harding

Head of New Business
LinkedIn profile